Though the American Red Cross is a non-profit business, it is a business like anything else. The goal for the Red Cross is to get as many donations as possible, so that they can put on the programs that keep the community safe. Obviously it goes without saying that the company must get very creative when they develop new programs and new fundraising efforts. For the longest time, car donation ruled the day. Now, things are changing a little bit.
Truck donation is starting to grow along with some of the other progressive efforts, like boat donations and ATV donations.
The nice thing about the American Red Cross is that it keeps an open mind on new ideas for raising funds. When people are giving their cars, that is all well and good. But when car donation takes a bit of a hit, things like truck donation have to step up and fill in the gaps in finances.
This is especially true in Washington, D.C., where the American Red Cross is getting especially active in the fundraising world. There are always lots of organizations that are jockeying for dollars and with the economy hurting a little bit, people are less likely to open up their wallets. But they might be willing to unload an old truck that they are not using anymore, especially when it gets them a nice tax benefit at the end of the year. That is what the fundraising world is all about, and it is helping the Red Cross get ahead sooner rather than later.
