While the rest of the world is out using the internet for marketing, Goodwill Industries doesn’t want to get left behind. The net is a powerful place, especially if you are spending your time on expansive efforts aimed at young people. Whether it is something like trying to get me to donate my car to charity or advertising for another event, social marketing sites have become the order of the day. With Goodwill in Washington, this is the new direction.
Some might argue that the internet is not the best place to talk to me if you want me to donate my car to charity. But this does not have to be the case. In fact, the internet is just like any other place where companies advertise. It is the new-age media choice, similar to how magazines and newspapers used to be the media choice ten or fifteen years ago.
But it isn’t just using the internet that’s the idea for the DC Goodwill Industries chapter. On top of that, they want to go into the sites like Facebook, Twitter, and Myspace, where more and more advertising can take place. Getting into the world of young people has helped to take Goodwill Industries from being a place where older people donated their cars to a place where young people got their start in philanthropy.
With more and more people joining the social marketing realm, and Twitter becoming the most popular outlet in this day and age, look for Goodwill Industries to step up their effort in the coming months. They want to make sure that they get the word out about the opportunities to donate and they also want to make the donation process as painless as possible for young people and old people alike.
If I were going to donate my car to charity, I want it to be as easy as possible. Goodwill Industries understands that when I choose to donate my car to charity, the internet is a great resource for making that happen. This has helped to elevate their operation to a higher level.
